About me
As a seasoned eCommerce professional, I have garnered valuable experience working with corporate retailers, refining my expertise in various aspects of consumer-facing eCommerce. My journey began at esteemed companies such as B&Q, Esteé Lauder, QVC and Ted Baker, where I honed my skills in areas like Inventory Management, Merchandising, Digital Marketing, and Web Analytics. With a deep-rooted passion for data and all things eCommerce, I am driven by my dedication to prioritising customer needs and delivering an exceptional user experience.
Now, as a freelance eCommerce Specialist, I leverage my expertise to optimize a wide range of online projects, focusing on customer experience and improving merchandising principles to enhance navigation, up-sells, cross-sells, and conversion rate optimization (CRO). My commercial acumen, combined with analytical background, empowers me to make informed business decisions that drive results.
My previous roles include eCommerce Trading Manager, where I gained extensive experience in Fashion retail, retail event planning, trade analysis, and website feature implementation. I played a crucial role in a large-scale digital transformation, contributing to the digital side's significant growth. As part of this process, I introduced several improvements to brand website pages, including the creation of a Brands page, overhauling clearance strategy, and revamping Deals and New In pages.
As a problem-solver and innovator, I am never short on suggestions for improvements. I am eager to apply my skills and experience to make a real, measurable impact on retail businesses, helping them unlock their full potential in the digital world.
I can take care of any projects you or your team never have time for. Happy to provide business support on a project, ad hoc and ongoing basis!
My Services
eCommerce management
Reporting & Analytics
Website audit & recommendations
Website updates and management
Copywriting
Inventory Management
And many many more!
